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Books > Business & Economics > Business & management > Business strategy
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Perspectives on Purpose - Leading Voices on Building Brands and Businesses for the Twenty-First Century (Hardcover)
Loot Price: R4,566
Discovery Miles 45 660
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Perspectives on Purpose - Leading Voices on Building Brands and Businesses for the Twenty-First Century (Hardcover)
Expected to ship within 12 - 17 working days
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Perspectives on Purpose brings together industry leaders to
advocate for a more human-centered and socially-conscious future
for businesses. Sharing stories from their work at companies like
Ben & JerryaEURO (TM)s, Sephora, Airbnb, Diageo, VF
Corporation, and Hyatt, these authors demonstrate how weaving
purpose into the profit-making core of business helps companies do
good and do well. Foreword by Jessica Alba and Christopher Gavigan,
Co-founders of The Honest Company Chapters by: Jorge Aguilar
(Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim
(Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan
Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani
(TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf &
Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK)
Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin
Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl
(Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn)
Matthew Quint (Columbia Business School) Haley Rushing (The Purpose
Institute) Letitia Webster (VF Corporation) Freya Williams
(Futerra) Perspectives on Purpose and its sister book, Perspectives
on Impact, bring together leading voices from across sectors to
discuss how we must adapt our organizations for the twenty-first
century world. Perspectives on Purpose looks at the shifting role
of the corporation in society through the lens of purpose;
Perspectives on Impact focuses on the recalibration of social
impact approaches to tackle complex humanitarian, social, and
environmental challenges.
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