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Perspectives on Purpose - Leading Voices on Building Brands and Businesses for the Twenty-First Century (Hardcover) Loot Price: R3,886
Discovery Miles 38 860
Perspectives on Purpose - Leading Voices on Building Brands and Businesses for the Twenty-First Century (Hardcover): Nina...

Perspectives on Purpose - Leading Voices on Building Brands and Businesses for the Twenty-First Century (Hardcover)

Nina Montgomery

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Loot Price R3,886 Discovery Miles 38 860 | Repayment Terms: R364 pm x 12*

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Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & JerryaEURO (TM)s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.

General

Imprint: Crc Press
Country of origin: United States
Release date: February 2019
First published: 2019
Editors: Nina Montgomery
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 204
ISBN-13: 978-0-8153-8724-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-8153-8724-5
Barcode: 9780815387244

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