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Books > Business & Economics > Business & management > Business negotiation
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Internationalization and Managing Networks in the Asia Pacific (Hardcover)
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Internationalization and Managing Networks in the Asia Pacific (Hardcover)
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Internationalization and Managing Networks in the Asia Pacific
consists of theories and analysis in sections that are related to
network management, the power of business networking and the
significance and role that business networking plays in propelling
organizations towards international business, especially in Asia.
Moreover, it includes stakeholder theory and applications of
relevant theories to assist in identifying key stakeholders in the
ASEAN Economic Community (AEC). The first section contains various
fascinating headings, such as analysis of stakeholders' needs,
negotiation techniques with stakeholders, relationship management
with stakeholders and the role of network management in expanding
international business within Asia. The second section emphasizes
internationalization theories and empirical evidence with case
studies of Asian multinational companies that have succeeded in
expanding abroad, such as Singaporean, Taiwanese, Thai, Malaysian
and Indonesian companies. These help provide guidelines of analysis
for the adaptations these companies made to internationalize
successfully, market penetration strategies used for the AEC and
international expansion of Asian companies across countries in Asia
and other continents. In addition, an included debate provides
information on the applications of business networking and
internationalization theories, best practices and development
policy recommendations, along with a discussion of the role of the
public sector in supporting overseas expansion of the private
sector.
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