As tourism service standards become more homogeneous, travel
destinations worldwide are conforming yet still trying to maintain,
or even increase, their distinctiveness. Based on more than two
years of fieldwork in Yogyakarta, Indonesia and Arusha, Tanzania,
this book offers an in-depth investigation of the local-to-global
dynamics of contemporary tourism. Each destination offers examples
that illustrate how tour guide narratives and practices are
informed by widely circulating imaginaries of the past as well as
personal imaginings of the future.
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