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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Identity Trade - Selling Privacy and Reputation Online (Hardcover)
Loot Price: R2,132
Discovery Miles 21 320
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The Identity Trade - Selling Privacy and Reputation Online (Hardcover)
Series: Critical Cultural Communication
Expected to ship within 10 - 15 working days
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The successes and failures of an industry that claims to protect
and promote our online identities What does privacy mean in the
digital era? As technology increasingly blurs the boundary between
public and private, questions about who controls our data become
harder and harder to answer. Our every web view, click, and online
purchase can be sold to anyone to store and use as they wish. At
the same time, our online reputation has become an important part
of our identity-a form of cultural currency. The Identity Trade
examines the relationship between online visibility and privacy,
and the politics of identity and self-presentation in the digital
age. In doing so, Nora Draper looks at the revealing two-decade
history of efforts by the consumer privacy industry to give
individuals control over their digital image through the sale of
privacy protection and reputation management as a service. Through
in-depth interviews with industry experts, as well as analysis of
media coverage, promotional materials, and government policies,
Draper examines how companies have turned the protection and
promotion of digital information into a business. Along the way,
she also provides insight into how these companies have responded
to and shaped the ways we think about image and reputation in the
digital age. Tracking the successes and failures of companies
claiming to control our digital ephemera, Draper takes us inside an
industry that has commodified strategies of information control.
This book is a discerning overview of the debate around who
controls our data, who buys and sells it, and the consequences of
treating privacy as a consumer good.
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