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Leveraging Consumer Behavior and Psychology in the Digital Economy (Paperback)
Loot Price: R4,250
Discovery Miles 42 500
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Leveraging Consumer Behavior and Psychology in the Digital Economy (Paperback)
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With the increasing prevalence of information, communication, and
technology, including social media, in the digital economy,
leveraging consumer behavior and psychology has become a dominant
ground for researchers and practitioners to inspect the trends,
opportunities, and challenges to social networking service (SNS)
developers and online firms. These platforms have become a key
channel for social interactions and networking among individuals
and online communities to leverage business activities in respect
to product and service visibility and sustainability via the
internet. Leveraging Consumer Behavior and Psychology in the
Digital Economy is a pivotal reference source that provides current
research on topics relevant to consumer behavior, consumer
psychology, consumer value, customer satisfaction, and loyalty and
how best to utilize this research consumer behavior and psychology
in the digital economy. Emphasizing critical topics in the field of
consumer behavior research, this publication is a wide-ranging
resource for professionals, practitioners, marketers, retailers,
business managers, academics, researchers, and graduate-level
students interested in the latest material on consumer behavior and
psychology in the digital economy.
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