"One is tempted to say 'the only book you'll need on starting a
business.' Brilliant! Genius! Choose your superlative-it'll
People starting out in business tend to seek step-by-step formulas
or rules, but in reality there are no magic bullets. Rather, says
veteran company-builder Norm Brodsky, there's a mentality that
helps street- smart entrepreneurs solve problems and pursue
opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in "Inc."
magazine, in the hugely popular "Street Smarts" column he cowrites
with Bo Burlingham. Now they've adapted their best advice into a
comprehensive guide for anyone running a small business.
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