The CIM Marketing Dictionary (Paperback, 5th edition)

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	June 1996
First published:	1996
Authors:	Norman Hart • John Stapleton
Dimensions:	216 x 138 x 25mm (L x W x T)
Format:	Paperback
Pages:	332
Edition:	5th edition
ISBN-13:	978-0-7506-2346-9
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7506-2346-2
Barcode:	9780750623469

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