For undergraduate and graduate courses in entrepreneurship and/or
small business management. Discover how to successfully launch and
manage a small business. Open your students' minds to the
possibilities, challenges, and rewards of becoming a small business
owner with Entrepreneurship and Effective Small Business
Management. This text provides students with the tools they need in
order to launch and manage a small business. This Eleventh Edition
continues to provide students with a practical, hands-on approach
to launch a business that has the greatest chance for success. This
edition features ten new cases and the most recent statistics,
studies, surveys, and research about entrepreneurship and small
business management.
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