Good communication is at the heart of strategies for effective
health promotion and public health. At a time when lifestyle and
preventable diseases are still on the rise, practitioners are in
need of the skills to deliver effective health messages to the
right audience, at the right time.
Responding to this demand, Working on Health Communication
provides a practical guide to the process of designing,
implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It
covers every stage from selecting theoretical models and
identifying the message and target audience, right through to
running the campaign and evaluating its success. "Real-life
examples" of actual campaigns are used throughout to show how
theoretical ideas work in practice.
Working on Health Communication is ideal for students and
practitioners in public health, health promotion and other
health-related areas who are working on health campaigns.
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