Originally published by Stevenson, Inc., this practical resource
features publicity strategies for nonprofit leaders and
professionals. It includes techniques and procedures to create
awareness, increase visibility, strengthen media relations, and
build an organization s reputation. Many successful publicity ideas
are given from a variety of nonprofit organizations, along with
tips for gaining greater exposure through a variety of media
outlets and channels. Important topics covered include: *
Newsworthy events * Organizational branding * Radio pitches *
Collaboration * Outdoor advertising * Using well known faces *
Editorials * Effective communications * Press releases and media
blogs * Online press kits * Community profiles * Twitter * Special
events * Marketing campaigns * Radio and TV exposure Please note
that some content featured in the original version of this title
has been removed in this published version due to permissions
issues.
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