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Making Shift Happen - Designing for Successful Environmental Behavior Change (Paperback)
Loot Price: R528
Discovery Miles 5 280
You Save: R189
(26%)
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Making Shift Happen - Designing for Successful Environmental Behavior Change (Paperback)
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List price R717
Loot Price R528
Discovery Miles 5 280
You Save R189 (26%)
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The changemaker's guide to catalyzing environmental behaviour
change for a healthy future To tackle our urgent environmental
problems and achieve positive, durable change, we must design
solutions based directly on how people think, make decisions, and
act. From hotels that save water and money using simple signage, to
energy suppliers that boost participation in renewable energy
programs through mere enrollment form tweaks—shifting the
behavior of millions for the better is possible. Based on decades
of research into what drives behavior change, Making Shift Happen
provides a suite of powerful tools to transform the world. It
features A to Z guidance on how to design a behavior change
initiative—from choosing the right audience and uncovering what
drives their behavior, to designing, prototyping, testing, and
implementation. Clear instructions and real-world examples empower
you to apply hundreds of behavioral science solutions including:
Using social norms to spread positive environmental behaviors
Selecting and testing stories, metaphors, and values to frame
information for each audience Catalyzing action by aligning your
initiative with your audience's personal and social motivators
Breaking bad habits and building positive ones Capturing your
audience's attention and reducing barriers to action Connecting
people with nature and building empathy for the environment and its
inhabitants. Making Shift Happen is a must-have guide for
practitioners in non-profits, governments, and businesses looking
to design successful campaigns and initiatives that shift behaviors
and mindsets toward positive environmental outcomes and a better
future for all. AWARDS GOLD | 2023 Nautilus Book Awards | Social
Sciences & Education
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