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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Paperback, 1st ed. 2006) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Paperback, 1st ed. 2006): O. Torres

The Wine Wars - The Mondavi Affair, Globalisation and "Terroir" (Paperback, 1st ed. 2006)

O. Torres

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2006
First published: 2006
Authors: O. Torres
Dimensions: 216 x 140 x 10mm (L x W x T)
Format: Paperback
Pages: 170
Edition: 1st ed. 2006
ISBN-13: 978-1-349-28046-9
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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LSN: 1-349-28046-1
Barcode: 9781349280469

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