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Measures for Innovating Business Models - An Empirical Study of German SMEs (Paperback, 2014 ed.) Loot Price: R1,712
Discovery Miles 17 120
Repayment Terms: R160 pm x 12*
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Measures for Innovating Business Models - An Empirical Study of German SMEs (Paperback, 2014 ed.): Oana Buliga

Measures for Innovating Business Models - An Empirical Study of German SMEs (Paperback, 2014 ed.)

Oana Buliga

Series: BestMasters

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Loot Price R1,712 Discovery Miles 17 120 | Repayment Terms: R160 pm x 12*

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The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: BestMasters
Release date: April 2014
First published: 2014
Authors: Oana Buliga
Dimensions: 210 x 148 x 6mm (L x W x T)
Format: Paperback
Pages: 74
Edition: 2014 ed.
ISBN-13: 978-3-658-05534-9
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 3-658-05534-0
Barcode: 9783658055349

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