The Oxford Handbook of Pricing Management (Paperback)

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Series:	Oxford Handbooks
Release date:	June 2014
Editors:	Oezalp Oezer • Robert Phillips
Dimensions:	246 x 171 x 53mm (L x W x T)
Format:	Paperback
Pages:	978
ISBN-13:	978-0-19-871481-1
Categories:	Books > Business & Economics > Economics > Macroeconomics > General Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	0-19-871481-5
Barcode:	9780198714811

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!