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Hidden Russia - Informal Relations and Trust (Paperback)
Loot Price: R686
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Hidden Russia - Informal Relations and Trust (Paperback)
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Breaking into the Russian market has always been a challenging
task, particularly for Western organisations, and personal networks
play a crucial role in achieving this. However, personal networks
that exist in Russian business remain a mystery. The aim of this
book is to address the role of informal relations and trust in
Russian society and business. Our findings provide a deeper
understanding of the relationship between Russian business and
personal relations, thus helping foreign practitioners and
investors to enter the Russian market and develop strong
business-stakeholder relationships. With the intention not to
criticise or dress up the image of Russia but to provide coherent
analysis and discussion on how things work in Russia or describe
"the rules of the relationships game", this book discussed ten
personal networks existing in Russian society and business, nature
and structure of relations, local social norms and codes, trust
development process, knowledge and information sharing, entry and
exit rules, and provides practical suggestions. This book is
essential for anybody intending to do business in Russia and
particularly suitable for practitioners, investors, researchers and
business students.
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