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The Art of Going Global - A Practical Guide to a Firm's International Growth (Paperback, 1st ed. 2020)
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The Art of Going Global - A Practical Guide to a Firm's International Growth (Paperback, 1st ed. 2020)
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Internationalizing your firm presents both exciting opportunities
and daunting challenges, regardless of your industry. While
strategy will vary from firm to firm, this book provides a solid
set of decision-making tools that will support you as you take your
company global. Starting with the most important step - cultivating
a truly international perspective in your senior management team -
it sets out the pros and cons of each choice you will face as you
define and shape a global strategy. With a pragmatic toolkit
provided at the end of each chapter, The Art of Going Global will
help to improve your decision-making capabilities in relation to a
range of challenges, including: * Selecting foreign markets *
Adapting your business model * Navigating uncertain global markets
* Managing across cultures * Choosing between entry mode options
With case studies and insights illustrating how to apply each
toolkit, this book is ideal for practitioners, MBA students, and
those in executive education. It will help you to consider a
variety of alternative solutions for key managerial decisions on
internationalization, the costs and benefits of different strategic
scenarios, and ultimately drive you to create a clear global vision
for your firm.
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