Crowdfunding is already transforming the way many entrepreneurs and
enterprises around the globe think about community engagement and
fundraising for various causes. This book puts forth the belief
that policymakers, public servants and various governments,
municipalities and regions can significantly benefit from
crowdfunding through employing crowd-related mechanisms within
their frameworks and using their crowd as an asset - a crowdasset.
Using real-world examples, this book explores the opportunities
presented by crowdfunding and crowdfunded innovation, and how major
policymakers are already using crowdfunding and crowd mechanisms to
accelerate innovation, engagement and community transformation. A
guide for those involved in crowdfunding, CrowdAsset brings readers
through the journey of maximising crowd impact.
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