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Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover, 2nd ed. 2008) Loot Price: R1,566
Discovery Miles 15 660
Repayment Terms: R147 pm x 12*
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Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover, 2nd ed. 2008):...

Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover, 2nd ed. 2008)

Oliver Gassmann, Gerrit Reepmeyer, Maximilian Von Zedtwitz

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List price R1,927 Loot Price R1,566 Discovery Miles 15 660 | Repayment Terms: R147 pm x 12* You Save R361 (19%)

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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 2008
First published: 2008
Authors: Oliver Gassmann • Gerrit Reepmeyer • Maximilian Von Zedtwitz
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 186
Edition: 2nd ed. 2008
ISBN-13: 978-3-540-77635-2
Categories: Books > Medicine > Nursing & ancillary services > Pharmacy / dispensing
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LSN: 3-540-77635-4
Barcode: 9783540776352

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