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Werbemonitoring - Computergestutztes Verfahren zur Konkurrenzanalyse (German, Paperback, 1997 ed.) Loot Price: R1,362
Discovery Miles 13 620
Repayment Terms: R128 pm x 12*
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Werbemonitoring - Computergestutztes Verfahren zur Konkurrenzanalyse (German, Paperback, 1997 ed.): Oliver Nickel

Werbemonitoring - Computergestutztes Verfahren zur Konkurrenzanalyse (German, Paperback, 1997 ed.)

Oliver Nickel

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R1,362 Discovery Miles 13 620 | Repayment Terms: R128 pm x 12*

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Angesichts des hohen Grades an Kommunikationskonkurrenz und Austauschbarkeit ist die Analyse der Werbeinhalte der Wettbewerber eine wesentliche Voraussetzung fur eine wirksame Werbung. Oliver Nickel entwickelt dafur ein effizientes und standardisiertes Verfahren."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: November 1997
First published: 1997
As told to: Oliver Nickel
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 333
Edition: 1997 ed.
ISBN-13: 978-3-8244-6591-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-6591-4
Barcode: 9783824465910

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