When Carter Bryant began work on what would become the
billion-dollar line of Bratz dolls, he was taking time off from his
job at Mattel where he designed outfits for Barbie. Later, back at
Mattel, he sold his concept for Bratz to rival company MGA. Orly
Lobel reveals the colourful story behind the ensuing decade-long
court battle. This entertaining and provocative work pits MGA
against Mattel, shows how an idea turns into a product and explores
the two different versions of womanhood represented by Barbie and
her rival. Lobel's story is a thought-provoking contribution to the
debate over creativity and intellectual property as American
workers may now be asked to sign contracts granting their employers
the rights to and income from their ideas.
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