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Books > Business & Economics > Business & management > Business strategy
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The Art of Strategy - Learning Creative Practices from the Great Strategists of the Past (Paperback)
Loot Price: R1,073
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The Art of Strategy - Learning Creative Practices from the Great Strategists of the Past (Paperback)
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Strategy is best understood not as a science, but as an art - one
of universal applications that transcend situation or historical
context. The principles that were successful in war and politics
through history can have real and demonstrable applications in
business and management. Here, professor of strategy Owen Hughes
helps practitioners and students to draw those parallels and to
develop a profound and holistic understanding of strategy that will
help them plan for, and achieve, success. Describing strategy as an
intersection of five facets - purpose, capability, will, terrain
and tactics - Hughes draws from colourful and dramatic examples
from history, and clearly demonstrates how these tactics might be
applied in your own life and work. This book is an ideal strategy
text for any practitioner, lecturer or student who tires of
familiar strategy frameworks with limited scope.
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