Auditing Organizational Communication is a thoroughly revised
and updated new edition of the successful Handbook of Communication
Audits for Organizations, which has established itself as a core
text in the field of organizational communication. Research studies
consistently show the importance of effective communication for
business success. They also underscore the necessity for
organizations to put in place validated techniques to enable them
to systematically measure and monitor their communications. This
Handbook equips readers with the vital analytic tools required to
conduct such assessments.
Owen Hargie, Dennis Tourish and distinguished contributors drawn
from both industry and academia:
- provide a comprehensive analysis of research, theory and
practice pertaining to the communication audit approach
- review the main options confronting organizations embarking on
audit
- discuss the merits and demerits of the approaches
available
- provide case studies of the communication audit process in
action
- illustrate how findings can be interpreted so that suitable
recommendations can be framed
- outline how reports emanating from such audits should be
constructed.
This second edition arrives at a time of considerable growing
interest in the area. A large volume of research has been published
since the last edition of the book, and the text has been
comprehensively updated by reviewing this wealth of data. In
addition, new chapters on social network analysis and auditing the
communication revolution have been added, together with new case
study chapters illustrating audits in action.
General
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