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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Hardcover)
Loot Price: R8,226
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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Hardcover)
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The mass production and diversification of media have accelerated
the development of popular culture. This has started a new trend in
consumerism of desiring new consumption objects and devaluing those
consumption objects once acquired, thus creating a constant demand
for new items. Pop culture now canalizes consumerism both with
advertising and the marketing of consumerist lifestyles, which are
disseminated in the mass media. The Handbook of Research on
Consumption, Media, and Popular Culture in the Global Age discusses
interdisciplinary perspectives on media influence and consumer
impacts in a globalizing world due to modern communication
technology. Featuring research on topics such as consumer culture,
communication ethics, and social media, this book is ideally
designed for managers, marketers, researchers, academicians, and
students.
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