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Japanese Consumer Dynamics (Paperback, 1st ed. 2011) Loot Price: R1,584
Discovery Miles 15 840
Repayment Terms: R148 pm x 12*
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Japanese Consumer Dynamics (Paperback, 1st ed. 2011): P. Haghirian

Japanese Consumer Dynamics (Paperback, 1st ed. 2011)

P. Haghirian

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Loot Price R1,584 Discovery Miles 15 840 | Repayment Terms: R148 pm x 12*

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2010
First published: 2011
Editors: P. Haghirian
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 244
Edition: 1st ed. 2011
ISBN-13: 978-1-349-31800-1
Categories: Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-349-31800-0
Barcode: 9781349318001

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