Books > Reference & Interdisciplinary > Communication studies > Media studies
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Castells and the Media (Hardcover)
Loot Price: R1,314
Discovery Miles 13 140
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Castells and the Media (Hardcover)
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One of the most prolific and respected scholars today, Manuel
Castells has given us a new language for understanding the impact
of information and communication technologies on social life.
Politicians can no longer run for office without a digital media
strategy, new communication technologies are a fundamental
infrastructure for the economy, and the internet has become an
invaluable tool for cultural production and consumption. Yet as
more of our political, economic, and cultural interaction occurs
over digital media, the ability to create and manipulate both
content and networks becomes real power. Castells and the Media
introduces a great thinker, presents original theories about the
network society, and encourages readers to use these theories to
help them understand the importance of digital media and social
networks in their own lives.
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