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The Dominant Influence of Marketing in the 21st Century - The Marketing Leviathan (Paperback, 1st ed. 2013) Loot Price: R1,528
Discovery Miles 15 280
Repayment Terms: R143 pm x 12*
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The Dominant Influence of Marketing in the 21st Century - The Marketing Leviathan (Paperback, 1st ed. 2013): P. Kitchen

The Dominant Influence of Marketing in the 21st Century - The Marketing Leviathan (Paperback, 1st ed. 2013)

P. Kitchen

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Loot Price R1,528 Discovery Miles 15 280 | Repayment Terms: R143 pm x 12*

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2013
First published: 2013
Editors: P. Kitchen
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 138
Edition: 1st ed. 2013
ISBN-13: 978-1-349-33400-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-349-33400-6
Barcode: 9781349334001

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