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Ten Deadly Marketing Sins - Signs and Solutions (Hardcover)
Loot Price: R586
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Ten Deadly Marketing Sins - Signs and Solutions (Hardcover)
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List price R763
Loot Price R586
Discovery Miles 5 860
You Save R177 (23%)
Expected to ship within 12 - 17 working days
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Marketing's undisputed doyen offers an unbeatable guide on what not
to do
As the cost of marketing rises, its effectiveness is in decline.
CEOs want a return on their marketing investment, but can't be sure
their marketing efforts are even working. Truly, marketers have to
shape up or watch their business go south. In this clear and
comprehensive guide, renowned marketing expert Philip Kotler
identifies the ten most common-and most damaging-mistakes marketers
make, and how to avoid them. But these ten mistakes are much more
than simple mess-ups; they're glaring deficiencies that prevent
companies from succeeding in the marketplace. In Ten Deadly
Marketing Sins, Kotler covers each sin in-depth in its own chapter
and offers practical, proven guidance for reversing them. Marketers
will learn how to stay market-focused and customer-driven, fully
understand their customers, keep track of the competition, manage
relationships with stakeholders, find new opportunities, develop
effective marketing plans, strengthen product and service policies,
build brands, get organized, and use technology to the
fullest.
Covering crucial topics every marketer must understand, Ten Deadly
Marketing Sins is a must-have for anyone who want to remain
competitive in an increasingly challenging marketplace. Packed with
the kind of marketing wisdom only Kotler can provide, this is an
indispensable resource for every company-and every marketer-who
wants to develop better products, better marketing plans, and
better customer relationships.
Ten Deadly Marketing Sins is an unbeatable resource from the most
respected thinker in modern marketing.
Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished
Professor of International Marketing at Northwestern University's
Kellogg Graduate School of Management and the author of 15 books,
including Marketing Insights from A to Z (0-471-26867-4) and
Lateral Marketing (0-471-45516-4), both published by Wiley.
General
Imprint: |
John Wiley & Sons
|
Country of origin: |
United States |
Release date: |
April 2004 |
First published: |
2004 |
Authors: |
P Kotler
|
Dimensions: |
224 x 146 x 19mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
160 |
ISBN-13: |
978-0-471-65022-5 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
0-471-65022-6 |
Barcode: |
9780471650225 |
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