Turn team members into innovators Most organizations approach
innovation as if it were a sideline activity. Every so often
employees are sent to "Brainstorm Island": an off-site replete with
trendy lectures, creative workshops, and overenthusiastic
facilitators. But once they return, it's back to business as usual.
Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg
suggest a better approach. They recommend that leaders at all
levels become "innovation architects," creating an ecosystem in
which people engage in key innovation behaviors as part of their
daily work. In short, this book is about getting to a state of
"innovation as usual," where regular employees--in jobs like
finance, marketing, sales, or operations--make innovation happen in
a way that's both systemic and sustainable. Instead of organizing
brainstorming sessions, idea jams, and off-sites that rarely result
in success, leaders should guide their people in what the authors
call the "5 + 1 keystone behaviors" of innovation: focus, connect,
tweak, select, stealthstorm, (and the + 1) persist: * Focus beats
freedom: Direct people to look only for ideas that matter to the
business * Insight comes from the outside: Urge people to connect
to new worlds * First ideas are flawed: Challenge people to tweak
and reframe their initial ideas * Most ideas are bad ideas: Guide
people to select the best ideas and discard the rest *
Stealthstorming rules: Help people navigate the politics of
innovation * Creativity is a choice: Motivate everyone to persist
in the five keystone behaviors Using examples from a wide range of
companies such as Pfizer, Index Ventures, Lonza, Go Travel,
Prehype, DSM, and others, Innovation as Usual lights the way toward
embedding creativity in the DNA of the workplace. So cancel that
off-site. Instead, read Innovation as Usual--and put innovation at
the core of your business.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
