Following the introduction of Myspace, Linkedin and Facebook,
social networks have become part of people's everyday life. New
online social networks appear almost daily developed to attract the
attention of Internet users. However, design and implementation
standards and guidelines are often sacrificed for innovation
resulting in unusable social networking platforms destined to be
doomed. Within this context, the present book recommends a design
and implementation methodology which will allow future social
networking platform designers and developers to work in a
scientifically systematic and sound manner to reach their goal. The
journey begins with the identification of the pursued objective of
the social network and the potential participants. The presentation
of various methods and techniques to collect the requirements of
the intended user group of the social networking platform follows.
Best practices, guidelines and standards that will facilitate the
conceptual and physical design of the platform are portrayed. An
analysis of advantages and limitations for existing implementation
platforms and potential implementation techniques is subsequently
offered to facilitate the selection of the most appropriate tool
for the implementation of the online social networking website.
Various representative visualization techniques are examined in
order to enhance the visual representation of the social network
participants. Various usability evaluation techniques are then
presented to aid in the assessment of usability and improvement of
the actual user experience. Finally, future trends in the design
and use of social networks are presented.
General
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