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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Neuromania - On the limits of brain science (Hardcover)
Loot Price: R687
Discovery Miles 6 870
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Neuromania - On the limits of brain science (Hardcover)
Expected to ship within 12 - 17 working days
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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology
are just a few of the novel disciplines that have been inspired by
a combination of ancient knowledge together with recent discoveries
about how the human brain works. The mass media are full of news
items featuring colour photos of the brain, that show us the
precise location in which a certain thought or emotion, or even
love occurs, hence leading us to believe that we can directly
observe, with no mediation, the brain at work. But is this really
so? Even throughout the developed world, the general public has
been seduced into believing that any study, research article, or
news report, accompanied by a brain image or two is more reliable
and more scientific, than one featuring more mundane illustrations.
This fascinating, accessible, and thought provoking new book
questions our obsession with brain imaging. Written by two highly
experienced psychologists, it discusses some of the familiar ideas
usually associated wtih mind-body, brain-psyche, and nature-culture
relationships, showing how the biased and unquestioning use of
brain imaging technology could have significant cultural effects
for all of us.
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