Artificial Intelligence for Marketing Management (Hardcover)

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Studies in Marketing
Release date:	October 2022
First published:	2023
Editors:	Park Thaichon • Sara Quach
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover
Pages:	206
ISBN-13:	978-1-03-224848-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN:	1-03-224848-3
Barcode:	9781032248486

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