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Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover) Loot Price: R4,251

Discovery Miles 42 510

Repayment Terms: R398 pm x 12*

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Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover): Park Thaichon, Vanessa...

Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover)

Park Thaichon, Vanessa Ratten

Series: Routledge Advances in Management and Business Studies

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Loot Price R4,251 Discovery Miles 42 510 | Repayment Terms: R398 pm x 12*

Expected to ship within 12 - 17 working days

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	October 2020
First published:	2021
Editors:	Park Thaichon • Vanessa Ratten
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover
Pages:	162
ISBN-13:	978-0-367-54817-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-367-54817-8
Barcode:	9780367548179