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Ethics in Public Relations - A Guide to Best Practice (Hardcover, 2nd Revised edition)
Loot Price: R2,079
Discovery Miles 20 790
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Ethics in Public Relations - A Guide to Best Practice (Hardcover, 2nd Revised edition)
Series: PR In Practice
Expected to ship within 12 - 17 working days
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Ethical practice in any professional discipline is guided by
age-old philosophical perspectives, but its modern parameters are
continually evolving. Ongoing developments in technology, social
media and social contexts mean that public relations and its
practices in particular are constantly changing, and so are the
ethical questions faced by practitioners in the field. Ethical
questions and dilemmas are inherent to public relations, and
ensuring that practitioners operate ethically is fundamental to
both the professionalism and credibility of the field. Engaging and
accessible, Ethics in Public Relations offers a lively exploration
of the key ethical concerns present in the public relations world
today by way of practical tips and guidance to support those in PR
and corporate communications. It covers topics including the roles
which lies, truth and honesty play; utilitarianism; practising
respect and morality; authorship; conflicts of interest; PR and the
corporate ethics programme; moonlighting; the impact of
whistleblowing and more. Written by a leading academic in the
field, this fully updated third edition of Ethics in Public
Relations includes an entirely new chapter on the uses of ethics in
social media, covering topical issues such as blogger engagement
and the relationship between employee social media activity and
organizational reputation.
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