How does this scenario sound? You have an area of expertise. You
can offer sensible and authoritative advice to others. They pay
you. You go home feeling fulfilled.
Sound too simple? Well with some enthusiasm and some Smart
advice to help you along the way, Patrick Forsyth, successful
entrepreneur and leading consultant, will show you everything you
need to know about starting and maintaining a successful
consultancy.
"Smart Things to Know About Consultancy" will give you the
foot-up you need; from deciding your service range and fee scale,
through targeting prospects and brand management, to writing
winning proposals and working styles. You need to be a jack of all
trades and, more importantly, master of many. Patrick Forsyth
reviews these topics and many more: The nature of consultancy a
what do consultants actually do?
- Marketability - any consultant must decide exactly what it is
that he or she is going to actually do for their clients. OK, so
youve got a great area of expertise, but is there a market for
it?
- Setting fees and fee policy - consultancy may be inseparable
from the word advice, but there is a difference. Advice can be
freely given, but consultancy needs to be paid for. You need to
decide how exactly you will charge and, in due course, get the
money thats due to you.
- Target market - once you have your business up and running you
need to decide where your clients are going to come from. With whom
do you communicate? You need to decide who and how many to
approach, and, equally important, who to ignore.
- Promotion a so now you know who to communicate your message to,
but whats the best way to go about it? And how does one manage that
processat the same time as juggling the other twenty things that
are just as important?
- Career options a what does the future hold?
Consultancy can be extremely rewarding work a financially and
emotionally. Whether you have already decided to take the plunge or
its just a dream, "Smart Things to Know About Consultancy" offers
inspiring and practical advice.
SMART QUOTES:
'The best way to predict the future is to invent it' Dennis
Gabor
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