Get introduced to the fascinating world inhabited by the
professional software developer. Aimed at a non-technical audience,
this book aims to de-obfuscate the jargon, explain the various
activities that coders undertake, and analyze the specific
pressures, priorities, and preoccupations that developers are prone
to. In each case it offers pragmatic advice on how to use this
knowledge to make effective business decisions and work
productively with software teams. Software projects are, all too
often, utter nightmares for everyone involved. Depending on which
study you read, between 60 and 90 percent of all software projects
are completed late, run over budget, or deliver an inferior quality
end product. This blight affects everyone from large organizations
trying to roll out business change to tiny startups desperately
trying to launch their MVP before the money runs out. While there
has been much attention devoted to understanding these failings,
leading to the development of entire management methodologies aimed
at reducing the failure rate, such new processes have had, at best,
limited success in delivering better results. Based on a decade
spent exploring the world of software, Patrick Gleeson argues that
the underlying reason for the high failure rate of software
projects is that software development, being a deeply arcane and
idiosyncratic process, tends to be thoroughly and disastrously
misunderstood by managers and leaders. So long as the people tasked
with making decisions about software projects are unaware of these
idiosyncrasies and their ramifications, software projects will be
delivered late, software products will be unfit for purpose, and
relations between software developers and their non-technical
colleagues will be strained. Even the most potent modern management
tools are ineffective when wielded blindly. To anyone who employs,
contracts, manages, or works with software developers, Working with
Coders: A Guide to Software Development for the Perplexed
Non-Techie delivers the understanding necessary to reduce friction
and inefficiencies at the intersection between software development
teams and their non-technical colleagues. What You'll Learn
Discover why software projects are so commonly delivered late and
with an abysmal end product Examine why the relationship between
coders and their non-technical colleagues is often strained
Understand how the software development process works and how to
support it effectively Decipher and use the jargon of software
development Keep a team of coders happy and improve the odds of
successful software project delivery Who This Book Is For Anyone
who employs, contracts, or manages software developers-such as tech
startup CEOs, project managers, and clients of digital agencies-and
wishes the relationship were easier and more productive. The
secondary readership is software developers who want to find ways
of working more effectively as part of a team.
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