Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy
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Media Ethics - Key Principles for Responsible Practice (Paperback, 3rd Revised edition)
Loot Price: R2,825
Discovery Miles 28 250
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Media Ethics - Key Principles for Responsible Practice (Paperback, 3rd Revised edition)
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R2,835
Discovery Miles: 28 350
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Media Ethics: Key Principles for Responsible Practice equips
students with the knowledge and critical skill sets they need to
develop a solid foundation in ethical thinking and responsible
media behavior. The text balances ethics theory with case studies
to explain key ethical principles and their application in
real-world media practice. The book introduces classical and
contemporary ethics theory and helps students develop a greater
understanding of and appreciation for the deliberative process
required for responsible media practice. Dedicated chapters address
key ethical principles including transparency, justice, harm,
autonomy, privacy, and community. Case studies throughout the book
provide examples of media behaviors that have posed real-life
dilemmas. These contemporary examples underscore the need for
ethical media practice and also set the stage for lively debate and
reflection. The third edition includes up-to-date case studies,
media research, and ethics theory applications to media
technologies. Three new chapters address moral decision-making in
everyday life, the key factors involved in being a responsible
media consumer, and ethical and policy questions surrounding Big
Data and our data-driven media system. Developed to foster ethical
thought and decision-making, Media Ethics is the ideal textbook for
courses dealing with ethics in journalism, public relations,
advertising, strategic communication, and media marketing.
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