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Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions (Hardcover)
Loot Price: R7,392
Discovery Miles 73 920
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Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions (Hardcover)
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Memory institutions such as archives, libraries, and museums
collect, arrange, describe, and preserve their collections and
holdings in order to make them accessible to the community.
However, these institutions remain underutilized and are struggling
to raise awareness of their existence and attract users and
funders. The Handbook of Research on Advocacy, Promotion, and
Public Programming for Memory Institutions is a collection of
innovative research on emerging strategies such as advocacy,
outreach, marketing, and public programming to promote memory
institutions and engage the community. While highlighting topics
including customer service solutions, social media, and collection
development strategies, this book is ideally designed for heritage
management and information professionals, curators, museum
management, archival specialists, librarians, policymakers,
researchers, and academicians.
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