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Contextual Innovation Management - Adapting Innovation Processes to Different Situations (Hardcover) Loot Price: R4,469
Discovery Miles 44 690
Repayment Terms: R419 pm x 12*
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Contextual Innovation Management - Adapting Innovation Processes to Different Situations (Hardcover): Patrick van der Duin,...

Contextual Innovation Management - Adapting Innovation Processes to Different Situations (Hardcover)

Patrick van der Duin, Roland Ortt

Series: Routledge Studies in Innovation, Organizations and Technology

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Loot Price R4,469 Discovery Miles 44 690 | Repayment Terms: R419 pm x 12*

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Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in Innovation, Organizations and Technology
Release date: February 2020
First published: 2020
Authors: Patrick van der Duin • Roland Ortt
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 144
ISBN-13: 978-1-138-92031-6
Categories: Books > Business & Economics > Business & management > Business strategy
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LSN: 1-138-92031-2
Barcode: 9781138920316

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