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Contextual Innovation Management - Adapting Innovation Processes to Different Situations (Paperback)
Loot Price: R1,367
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Contextual Innovation Management - Adapting Innovation Processes to Different Situations (Paperback)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 10 - 15 working days
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Innovation has a pivotal role for companies in attaining business
survival but making an organization innovative is not
straightforward. By determining contextual factors, managers can
help decide how to employ a portfolio of innovation management
processes. This book explores how contingency influence the
management of innovation. Taking the perspective of innovation
managers, the authors focus on the decision-making process to
demonstrate that different approaches are required depending on the
business context. In breaking the process into three levels
(culture, industry and company), the book helps choose an optimal
innovative approach. With references to real-world innovation cases
and organizations, this book will prove useful reading for students
and researchers in the field of innovation studies and management.
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