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Otaku and the Struggle for Imagination in Japan (Hardcover)
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Otaku and the Struggle for Imagination in Japan (Hardcover)
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From computer games to figurines and maid cafes, men called "otaku"
develop intense fan relationships with "cute girl" characters from
manga, anime, and related media and material in contemporary Japan.
While much of the Japanese public considers the forms of character
love associated with "otaku" to be weird and perverse, the Japanese
government has endeavored to incorporate "otaku" culture into its
branding of "Cool Japan." In Otaku and the Struggle for Imagination
in Japan, Patrick W. Galbraith explores the conflicting meanings of
"otaku" culture and its significance to Japanese popular culture,
masculinity, and the nation. Tracing the history of "otaku" and
"cute girl" characters from their origins in the 1970s to his
recent fieldwork in Akihabara, Tokyo ("the Holy Land of Otaku"),
Galbraith contends that the discourse surrounding "otaku" reveals
tensions around contested notions of gender, sexuality, and ways of
imagining the nation that extend far beyond Japan. At the same
time, in their relationships with characters and one another,
"otaku" are imagining and creating alternative social worlds.
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