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Applying Entrepreneurship to the Arts - How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income (Hardcover)
Loot Price: R3,618
Discovery Miles 36 180
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Applying Entrepreneurship to the Arts - How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income (Hardcover)
Expected to ship within 9 - 15 working days
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This book puts successful startup tools in the hands of creators:
performers, artists, entertainers, creatives, and media makers
seeking to launch like a business and generate more income. Readers
will learn essential entrepreneurial principles taught to founders
in the startup community. Creatives who read this book will learn:
How to launch their creative startups Ways to run and market their
venture efficiently Effective methods to test new services,
products, and experiences To incorporate their entire skill set in
an authentic way That they can do all of this now, without business
classes or special training With actionable information, real-world
case studies as examples, and specific steps to build business
acumen from an artistic perspective, this book puts entrepreneurial
tools into the frameworks and mindsets of those working in creative
fields. Paula Landry, MBA, is a creator, writer/filmmaker, and
musician who has been teaching and coaching creatives for a decade,
through undergraduate and graduate programs in New York City, as
well as at various non-profits.
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