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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Writing skills

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Write Your Own Business Case Studies - Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign (Paperback) Loot Price: R532
Discovery Miles 5 320
Write Your Own Business Case Studies - Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing...

Write Your Own Business Case Studies - Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign (Paperback)

Paul A. Wheeler

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Loot Price R532 Discovery Miles 5 320

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In Write Your Own Business Case Studies, Paula guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction. You'll learn how something so well known as the story structure from books and movies can bring your business case studies to life and give your company the edge in a highly competitive world. You'll learn the importance of WIIFM (What's in it forme) and why you must understand and provide for the needs of your reader if you want to succeed. When the case study is done, you'll hold onto your notes to re-use for five more marketing pieces. In part two of the book you'll use this information to write handouts, media releases, articles, blog posts, and eblasts.

General

Imprint: Knight Vision Productions
Country of origin: Canada
Release date: April 2011
First published: April 2011
Authors: Paul A. Wheeler
Dimensions: 140 x 216 x 9mm (L x W x T)
Format: Paperback
Pages: 171
ISBN-13: 978-0-9866207-0-6
Categories: Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Writing skills
Books > Business & Economics > Business & management > Business communication & presentation > General
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LSN: 0-9866207-0-X
Barcode: 9780986620706

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