In Write Your Own Business Case Studies, Paula guides you through
topic and customer selection, interviewing, structuring the case
study, and in-depth writing and editing instruction. You'll learn
how something so well known as the story structure from books and
movies can bring your business case studies to life and give your
company the edge in a highly competitive world. You'll learn the
importance of WIIFM (What's in it forme) and why you must
understand and provide for the needs of your reader if you want to
succeed. When the case study is done, you'll hold onto your notes
to re-use for five more marketing pieces. In part two of the book
you'll use this information to write handouts, media releases,
articles, blog posts, and eblasts.
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