As a new industrial superpower, India is changing the way business
is being conducted around the globe. This creates a complex
challenge for communication directors, HR executives, and marketing
departments--the solution of which can put your company ahead of
all the others to thrive in this fertile new market. Put simply,
writes Paul Argenti, one of the foremost experts on corporate
communications today, companies must now find ways to communicate
with constituencies they were able to ignore fifty years ago. . .
"Strategic Corporation Communication" provides a practical and
precise game plan for effectively conveying your company's message
to both employees based in India and to your Indian customers. In
it, Argenti provides key background information on why and how
India's influence is changing corporate communications, explaining
initiatives that help you: . . Organize communication efforts
within the company and with the general public. Use advertising
designed to attract investors and influence opinion. Work
effectively with the Indian media, which operates differently from
outlets in the West. Build a framework dedicated to handling
investor relations. Gain a deep understanding of government's role
in India, and work with it accordingly . .
Many key functions of a business, from human resources issues to
corporate branding, falls into the realm of corporate
communications. In this ever-changing and increasingly global
business landscape, developing a centralized communications system
designed for specific needs is essential for success. "Strategic
Corporate Communication" provides the knowledge you'll need to
ensure your company leads the way in the exciting new economyof
India.
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