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Public Relations - Contemporary Issues and Techniques (Hardcover)
Loot Price: R4,149
Discovery Miles 41 490
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Public Relations - Contemporary Issues and Techniques (Hardcover)
Expected to ship within 12 - 17 working days
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Public Relations: contemporary issues and techniques offers a
definitive guide to public relations management. It provides
comprehensive analysis and explanation of a full range of modern PR
techniques, spanning both inhouse and agency practice. The text has
involved fundamental restructuring and updating of existing
material and the incorporation of the new techniques and
strategies, for instance: * The use of multimedia techniques in PR
* Overseas media and the globalization of media communications *
The latest case examples - notably New Labour's rebranding and
media management since 1997, government PR during the 2001 war
against Afghanistan, and the 2002 football World Cup The book
presents the core strategies for successful PR combining this with
indepth advice on implementation and the everyday techniques that
every PR person needs to grasp. With a range of new user-friendly
textual features, the book's practical, how-to focus, wedded to
firm theoretical analysis, makes it the ideal text for those
studying for professionally accredited examinations such as the
IPR, CAM and LCCI awards. It is also a useful aide-memoire for all
practising PR professionals.
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