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Books > Reference & Interdisciplinary > Communication studies > Semiology
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Semiotics at the Circus (Hardcover)
Loot Price: R5,837
Discovery Miles 58 370
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Semiotics at the Circus (Hardcover)
Series: Semiotics, Communication and Cognition [SCC]
Expected to ship within 12 - 17 working days
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Semiotics is long on theoretical, often obscure discourses, but
short on applications that demonstrate with clarity the
applicability of its methods. This book confronts a challenging
object, the circus, and endeavors to describe its performances in
ways that explain how circus acts produce meaning and cause a deep
emotional involvement for their audiences. The approach is not
top-down, such as would be a method that would dogmatically apply a
particular theory to fully explain the phenomena in terms of this
theory alone. Epistemologically, this book is an example of the
bottom-up strategy, which consists of considering first the objects
and heuristically calling upon methodological resources in a broad
theoretical array to come to grips with the problems that are
encountered. Any circus act is a complex event that has cognitive
and emotional dimensions. It is also a part of a history and an
institution, and cannot be abstracted from its cultural and
sociological contexts. Thus the range of relevant theoretical and
methodological approaches must include structural semiotics,
biosemiotics, pragmatics, socio-semiotics, cultural anthropology,
the cognitive sciences, the psychology and sociology of emotions,
to name only the most important. But the ultimate focus of this
book is to enable the readers to better understand the meaning of
circus performances and to appreciate the skills and creativity of
this traditional popular art, which constantly renews itself from
generation to generation.
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