This new edition of the market-leading textbook by Paul Burns
offers an unrivalled holistic introduction to the field of
entrepreneurship and valuable guidance for budding entrepreneurs
looking to launch their own small business. Drawing on his decades
of academic and entrepreneurial experience, the author takes you on
a journey through the business life-cycle, from the early stages of
start-up, through progressive growth, to the confident strides of a
mature business. Combining cutting-edge theory with fresh global
examples and lessons from real-life business practice, this
accessible and explorative textbook will encourage you to develop
the knowledge and skills needed to navigate the challenges faced by
today's entrepreneurs. Entrepreneurship and Small Business will
help you to: - Learn what makes entrepreneurs tick with brand new
Get into the Mindset video interviews and an exploration of
entrepreneuial character traits - Seamlessly incorporate multimedia
content into your learning with the new Digital Links platform
accessed via your smart device - Understand how worldwide events
can impact small businesses through incisive analysis of the
effects of the COVID-19 pandemic - Grasp how entrepreneurship
differs around the globe, with over 100 Case Insights and new
examples from a diverse range of countries and industries - Ensure
your understanding of the entrepreneurial landscape is up-to-date,
with new chapters on recruiting and managing people, and on lean
methodologies and business model frameworks. This is the ideal
textbook for students taking undergraduate and postgraduate
Entrepreneurship or Small Business Management courses, as well as
for MBA students.
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