"This book is about the management of social capital processes as
they are accomplished-understood, experienced and shaped-by
owner-managers. The aim of the book is to develop a deeper
understanding of these management processes, and thereby to
contribute to a greater congruence between lived social capital
perspectives and experiences, and theoretical and empirical
literature. The book argues that social capital processes are
context dependent and hence cannot be fully understood within an
economic understanding of rationality. It follows that claims for
the universality of the economic way of looking at life, and for
looking at social capital processes are over-stated. Predicated on
this insight the book investigates economic notions of rationality,
as well as other perspectives on rationality in the management of
social capital processes."
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