"True to Our Roots" sets forth the simple but powerful management
principles that enabled Fetzer Vineyards under Paul Dolan to become
one of America's biggest and best-known wineries even as it was
turning into a model for sustainable businesses everywhere. Today,
Dolan and Fetzer are leading the California wine industry toward
profound change in how wineries and grape growers preserve their
environment, strengthen their communities, and enrich the lives of
their employees, without sacrificing the bottom line. This is truly
a management revolution in one of the most globalized, competitive
industries on Earth.
The principles Dolan discovered and developed at Fetzer can be
applied to any business and by leaders at every level: A business
is part of a much larger systemA company's culture is determined by
the context created for itThe soul of a company is found in the
hearts of its peopleThe future can't be predicted, but it can be
createdThere is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book
offers inspiration and guidance to business managers who see the
compelling need to build and grow healthy, sustainable
organizations. For all readers, "True to Our Roots" provides both a
fascinating glimpse into the California wine industry and
heartening proof that business can do well by doing good.
General
Imprint: |
Bloomberg Press
|
Country of origin: |
United States |
Series: |
Bloomberg |
Release date: |
November 2003 |
First published: |
November 2003 |
Authors: |
Paul Dolan
|
Dimensions: |
240 x 163 x 24mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
240 |
Edition: |
1st ed |
ISBN-13: |
978-1-57660-150-1 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-57660-150-1 |
Barcode: |
9781576601501 |
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