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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
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I the People - The Rhetoric of Conservative Populism in the United States (Hardcover)
Loot Price: R1,413
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I the People - The Rhetoric of Conservative Populism in the United States (Hardcover)
Series: Rhetoric Culture and Social Critique Series
Expected to ship within 12 - 17 working days
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A rhetorical examination of the rise of populist conservatism. I
The People: The Rhetoric of Conservative Populism in the United
States examines a variety of texts-ranging from speeches and
campaign advertisements to news reports and political pamphlets-to
outline the populist character of conservatism in the United
States. Paul Elliott Johnson focuses on key inflection points in
the development of populist conservatism, including its
manifestation in the racially charged presidential election of
1964, its consolidation at the height of Ronald Reagan's reelection
campaign in 1984, and its character in successive moments that saw
its fortunes wax and wane, including 1994, the Obama era, and the
rise of Donald J. Trump. theorizing conservative populism as a
rhetorical form, Johnson advances scholarship about populism away
from a binary ideological framework while offering a useful lens
for contextualizing scholarship on American conservatism. I The
People emphasizes that the populist roots of conservative hegemony
exercise a powerful constraining force on conservative
intellectuals, whose power to shape and control the movement to
which they belong is circumscribed by the form of its public-facing
appeals. The study also reframes scholarly understandings of the
conservative tradition's seeming multiplicity, especially the
tendency to suggest an abiding conservative unease regarding
capitalism, showing how racist hostility underwrote a compromise
with an increasingly economized understanding of humanity. Johnson
also contests the narrative that conservatives learned to practice
identity politics from social progressives. From the beginning,
conservatism's public vernacular was a white and masculine identity
politics reliant on a rhetoric of victimhood, whether critiquing
the liberal Cold War consensus or President Barack Obama.
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