"A pragmatic account that will ground your right brain
sensibilities in tried, true, and new ways of bringing what you
make to market." --Pamela Diamond, Director of Marketing &
Communications, American Craft Council
- Pointers for getting started, selling, exhibiting at trade
shows, pricing, and marketing to turn a hobby into a profitable
business
- Updated for the digital age, with new sections on creating
effective websites and blogs, marketing with social networks,
selling online, and using smartphones and tablets for payments
- Previous editions sold more than 180,000 copies
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